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1 Sales Advertising And Marketing
Business: SAMУниверсальный русско-английский словарь > Sales Advertising And Marketing
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2 sales promotion
Mktgactivities, usually short-term, designed to attract attention to a particular product and to increase its sales using advertising and publicity. Sales promotion usually runs in conjunction with an advertising campaign that offers free samples or money-off coupons. During the period of a sales promotion, the product may be offered at a reduced price and the campaign may be supported by additional telephone or door-todoor selling or by competitions. -
3 advertising campaign
Mktga planned program using advertising aimed at a particular target market or audience over a defined period of time for the purpose of increasing sales or raising awareness of a product or service -
4 direct response advertising
Mktgthe use of direct forms of advertising to elicit inquiries or sales from potential customers directly to producers or service providers. Direct response marketing aims to bypass intermediaries such as retailers or wholesalers. Forms of communication used include direct mail, home shopping channels, and television and press advertisements.The ultimate business dictionary > direct response advertising
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5 Werbeaktiva
Werbeaktiva
advertising assets;
• Werbeangebot promotional offer;
• bezahlte Werbeankündigung (Rundfunk) paid announcement;
• Werbeansprache advertising approach;
• Werbeansprache auf dem Wege über das Kind kid appeal;
• Werbeanspruch claim;
• Werbeanstrengung advertising (propaganda) effort;
• große Werbeanstrengung publicity push;
• Werbeanteil advertising share;
• Werbeantwort return, postal (Br.) (mail, US) advertising;
• Werbeantwortdienst business-reply service;
• Werbeantwortkarte business-reply card;
• Werbeanzeige advertisement, ad (US), notification;
• Werbeappell advertising appeal;
• Werbearbeit advertising activities, publicity work;
• Werbeargument advertising angle (point);
• Werbeargument im Text copy point;
• Werbeartikel publicity (promotion, US) article, advertised product;
• Werbeatelier commercial (art) studio;
• Werbeaufschrift advertising label;
• Werbeauftrag advertisement (publicity) order;
• Werbeaufwand publicity (promotional, US) expenses, advertising investment (expenditure);
• Werbeaufwand pro Minute (Fernsehen) cost of time;
• 80% seines Werbeaufwands im Fernsehsektor einsetzen to allocate 80% of its ad budget to television (US);
• Werbeaufwandträger ad spender;
• Werbeausgaben advertising expenditure (costs), publicity expenses;
• Werbeauslage display, advertising layout (US);
• Werbeaussage advertising (sales) message, story, (unbezahlte) plug;
• vergleichende Werbeaussage comparative story;
• Werbeausstellung advertising exhibition;
• Werbeauswüchse advertising extravagance;
• Werbebauten display (publicity) kiosks;
• Werbebehauptung claim;
• Werbebeigabe dealer help;
• Werbebeilage advertising supplement, stuffer (US);
• Werbebeispiel example of advertising;
• Werbebeitrag advertising contribution;
• freiberuflicher Werbeberater advertising consultant;
• fachmännische Werbeberatung expert advertising advice;
• Werbebereich advertising area;
• Werbeberuf advertising profession;
• Werbebestimmungen advertising regulations;
• Werbebotschaft advertising (sales) message, story;
• unbezahlte Werbebotschaft plug (US sl.);
• Werbebräuche advertising practices;
• Werbebrief sales (advertising) letter;
• nachfassender Werbebrief follow-up letter;
• Werbebroschüre [publicity] leaflet, brochure;
• kleine Werbebroschüre booklet;
• Werbebüro advertising agency (contractors), publicity bureau (office), (für Arbeitskräfte) recruiting office;
• Werbechef advertising (promotion, US) manager;
• Werbedienst advertising service;
• Werbedirektor advertising (publicity) director (manager);
• Werbedrucksache advertising matter, broadsheet, broadside. -
6 departamento
m.1 department.departamento de atención al cliente customer services (department)departamento de caballeros menswear departmentdepartamento de marketing marketing departmentdepartamento de personal personnel (department)2 administrative district.3 compartment (compartimento).4 flat(apartment). (Argentinian Spanish)5 apartment, flat.* * *1 (sección) department, section2 (provincia) district, province3 (de tren) compartment4 (de un objeto) compartment, section* * *noun m.* * *SM1) [de empresa, universidad] department2) [de caja, tren] compartment3) (Náut)4) LAm (=piso) flat, apartment (EEUU)* * *1)a) (de empresa, institución) departmentdepartamento de ventas/publicidad — sales/advertising department
Departamento de Inglés — Department of English, English Department
b) (provincia, distrito) department2) (AmL) ( apartamento) apartment (esp AmE), flat (BrE)* * *= department, office, arm.Ex. In some organisations microcomputers will be maintained (that is, mended) by a central computer department, but if this is not the case it may be necessary to take out separate maintenance contracts.Ex. The principal sprang up from her chair and began to perambulate with swift, precise movements about her spacious office.Ex. The author discusses the roles that various arms of the proposed structure can play to promote free flow of information = El autor describe las funciones que los diferentes departamentos de la estructura propuesta puede desempeñar para promover la libre circulación de la información.----* biblioteca de departamento = department library.* departamento de adquisiciones = acquisitions department.* Departamento de Agricultura de la Commonwealth (CAB) = Commonwealth Agricultural Bureaux (CAB).* departamento de atención al cliente = customer service department.* departamento de catalogación = cataloguing department, catalogue department, technical services department.* departamento de circulación = circulation department.* departamento de contabilidad = accounting department, accounting office.* Departamento de Defensa = Department of Defense.* departamento de defensa del consumidor = consumer protection department.* departamento de encuadernación = binding department.* Departamento de Financiación de las Universidades (UGC) = University Grants Committee (UGC).* departamento de formación = teaching unit.* departamento de investigación = research unit.* departamento de lectura "formativo-recreativa" = popular department.* departamento del gobierno = government office.* departamento de marketing = marketing department.* departamento de préstamo = circulation department.* departamento de préstamo interbibliotecario = interlibrary loan department.* departamento de procesos técnicos = processing department.* departamento de publicaciones = publishing arm.* departamento de sanidad = health department.* departamento de servicios técnicos = technical services department.* departamento de transportes = transport authorities.* departamento de urbanismo, el = building department, the.* departamento de ventas = sales team, sales department.* departamento universitario = academic department.* director de departamento = department head.* división en departamentos = departmentation.* * *1)a) (de empresa, institución) departmentdepartamento de ventas/publicidad — sales/advertising department
Departamento de Inglés — Department of English, English Department
b) (provincia, distrito) department2) (AmL) ( apartamento) apartment (esp AmE), flat (BrE)* * *= department, office, arm.Ex: In some organisations microcomputers will be maintained (that is, mended) by a central computer department, but if this is not the case it may be necessary to take out separate maintenance contracts.
Ex: The principal sprang up from her chair and began to perambulate with swift, precise movements about her spacious office.Ex: The author discusses the roles that various arms of the proposed structure can play to promote free flow of information = El autor describe las funciones que los diferentes departamentos de la estructura propuesta puede desempeñar para promover la libre circulación de la información.* biblioteca de departamento = department library.* departamento de adquisiciones = acquisitions department.* Departamento de Agricultura de la Commonwealth (CAB) = Commonwealth Agricultural Bureaux (CAB).* departamento de atención al cliente = customer service department.* departamento de catalogación = cataloguing department, catalogue department, technical services department.* departamento de circulación = circulation department.* departamento de contabilidad = accounting department, accounting office.* Departamento de Defensa = Department of Defense.* departamento de defensa del consumidor = consumer protection department.* departamento de encuadernación = binding department.* Departamento de Financiación de las Universidades (UGC) = University Grants Committee (UGC).* departamento de formación = teaching unit.* departamento de investigación = research unit.* departamento de lectura "formativo-recreativa" = popular department.* departamento del gobierno = government office.* departamento de marketing = marketing department.* departamento de préstamo = circulation department.* departamento de préstamo interbibliotecario = interlibrary loan department.* departamento de procesos técnicos = processing department.* departamento de publicaciones = publishing arm.* departamento de sanidad = health department.* departamento de servicios técnicos = technical services department.* departamento de transportes = transport authorities.* departamento de urbanismo, el = building department, the.* departamento de ventas = sales team, sales department.* departamento universitario = academic department.* director de departamento = department head.* división en departamentos = departmentation.* * *A1 (de una empresa, institución) departmentdepartamento de ventas/publicidad sales/advertising departmentDepartamento de Inglés Department of English, English Department2 ( Ferr) compartmentdepartamento de no fumadores no-smoking compartment3 (provincia, distrito) departmentCompuesto:State Department* * *
Multiple Entries:
Dep.
departamento
Dep.,◊ Dept. (Departamento) Dept
departamento sustantivo masculino
1
2 (AmL) ( apartamento) apartment (esp AmE), flat (BrE)
departamento sustantivo masculino
1 (de universidad, de empresa, territorial) department
2 Ferroc compartment
3 LAm (piso) flat
' departamento' also found in these entries:
Spanish:
adscribir
- contabilidad
- informatizar
- nido
- redacción
- secretaría
- unidad
- urgencia
- administración
- autónomo
- Dep.
- negociado
- rentar
- repartición
- sanidad
English:
bureau
- CID
- department
- Dept
- manager
- manageress
- personnel department
- purchasing
- sales department
- unit
- apartment
- college
- flat
- interior
- second
- solicitor
- state
- superintendent
- treasury
* * *departamento nm1. [en empresa, organización] departmentdepartamento de administración administration department;departamento de atención al cliente customer service department;departamento de compras purchasing department;departamento de contabilidad accounting o accounts department;departamento financiero finance department;departamento jurídico legal department;departamento de personal personnel department;departamento de ventas sales department2. [en tienda] department;departamento de caballeros menswear department3. [en universidad, centro de secundaria] department;Departamento de Historia Antigua Department of Ancient History4. [ministerio] ministry, departmentDepartamento de Estado State Department5. [de cajón, maleta] compartment6. [de tren] compartment7. [provincia, distrito] department* * *m1 department2 L.Am. ( apartamento) apartment, Brflat* * *departamento nm1) : department2) apartamento: apartment* * *1. (de empresa, grandes almacenes) department2. (de mueble, tren) compartment -
7 Werbefeldzug
Werbefeldzug m V&M advertising campaign* * *m <V&M> advertising campaign* * *Werbefeldzug
[publicity (sales, advertising, media)] campaign, publicity stunt, canvass, drive, tryout (US);
• aggressiver Werbefeldzug hard-sell campaign;
• örtlich begrenzter Werbefeldzug local campaign;
• Erfolg versprechender Werbefeldzug cream campaign;
• regionaler Werbefeldzug zone campaign;
• überregionaler Werbefeldzug national campaign;
• Werbefeldzug für Kapitalanlagen investment sales drive;
• Werbefeldzug erfolgreich abschließen to bring a campaign to a successful issue;
• groß angelegten Werbefeldzug durchführen to conduct a wide publicity campaign;
• Werbefeldzug starten to launch an advertising campaign. -
8 Werbebrief
Werbebrief m V&M advertising letter* * *m <V&M> advertising letter* * *Werbebrief
sales (advertising) letter -
9 Ausverkaufsabteilung im Kellergeschoss
Ausverkaufsabteilung im Kellergeschoss
bargain [sales] basement;
• Ausverkaufsanzeigen white-sale ads;
• Ausverkaufspreis sale (bargain, groundfloor, basement, first-sale) price, special sales (clearance) price;
• Ausverkaufsreklame bargain sales advertising (US);
• Ausverkaufsware reduced (sale) goods.Business german-english dictionary > Ausverkaufsabteilung im Kellergeschoss
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10 сбытовая реклама
Economy: sales advertising, sales publicity -
11 реклама по продаже
Economy: sales advertisingУниверсальный русско-английский словарь > реклама по продаже
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12 Ausverkaufsreklame
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13 реклама мероприятий по стимулированию сбыта
Advertising: promotional advertising, sales promotional advertisingУниверсальный русско-английский словарь > реклама мероприятий по стимулированию сбыта
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14 рост сбыта
Advertising: sales gain, sales growth, sales increase -
15 цель сбыта
Advertising: sales goal, sales objective, sales purpose, selling purpose -
16 показатель реклама-сбыт
Универсальный русско-английский словарь > показатель реклама-сбыт
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17 визит коммивояжёра
Advertising: sales call, sales visitУниверсальный русско-английский словарь > визит коммивояжёра
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18 замедление сбыта
Advertising: lagging sales, sales slowdown -
19 коммерческая беседа
Advertising: sales interview, sales talkУниверсальный русско-английский словарь > коммерческая беседа
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20 коммерческий довод
Advertising: sales argument, sales claim, selling argument, selling pointУниверсальный русско-английский словарь > коммерческий довод
См. также в других словарях:
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